PRESS RELEASE Volunteers collecting waste in 6 countries and on 3 continents (Sep 13)


This weekend there will be large-scale volunteer actions taking place in 6 different countries. These cleanups are part of a global grass-root action World Cleanup 2012, aimed to unite the society in participating countries to fight illegal dumping problem and lack of awareness about protecting the environment. On 15th of September the cleanups are taking place in Belarus, Russia, Philippines, Armenia and Nigeria. On 16th of September, volunteers in Malaysia are coming out to sweep their country clean.

On 15th of September Russia will experience what is promising to be the largest civic action seen in the country, when 100 000 participants from all 72 regions of Russia - from Kaliningrad to Kamchatka and to Vladivostok, join hands to clean the country together. The coordinator of Russian cleanup, Denis Stark, explains that the civic-led action is not just about the change in scenery, its’ about more profound change in the russian civil society: “The Let's do it! Clean-up action is an independent grass-roots initiative. Hundreds of local action coordinators and thousands of participants from 72 regions of Russia have decided to clear away rubbish from the Russian countryside, without any orders from above,” adding: “It is like a ‘quantum leap’ - there used to be one state of civil society, and now it has become a new and different one. How it happened is unclear also to ourselves.” The cleanup team hopes that all the areas where cleanups are held will stay clean afterwards. Also, the organisers are looking to set a precedent in the waste handling process - hoping to recycle at least 30% of the collected waste.

In Nigeria the cleanup is taking place on 15th of September. Nigerian NGO Children and The Environment (CATE) has done 4 cleanups previously and the „Let’s Do It! Mushin, Lagos: CleanUp & GreenUp Your Neighbourhood“ is the second time CATE organises a cleanup action under the wing of Let’s Do It civic movement. Ms Sola Alamutu, head of CATE brings out that due to the fact that Nigeria is a country holding the 7th biggest population (150 million people) in the world, it makes it a challenge for the organizers to hold a country-wide civic action on one certain day. Rather the team is engaging a network of local organisers and NGO-s to hold regional and local actions to spark up the civic society all around the country. Ms Alamutu states: „So we are cleaning it bit by bit and hoping that other organizations will follow us.“ The team is focusing on a different community each year. This time the limelight is on a suburb loacted in the capital of Nigeria, called Mushin. “The biggest problem here is indifference towards environmental questions and we hope that through this real action we can change peoples attitudes,” says Ms Alamutu.

In September the cleanup actions will also take place in Argentina, Netherlands, Germany, France, Belgium, Mauritius, Albania, Kazakhstan, Cyprus,  Macedonia, Kenya and Italy. World Cleanup 2012 action calendar can be found here:

More than 70 similar one-day cleanups have been taking place all over the world during past five years, propelled by the Let’s Do It global civic movement, born in Estonia in 2008, when more than 50 000 volunteers came out to clean the whole country in just 5 hours. The largest actions so far have been conducted in Bulgaria (320 000 volunteers) and Slovenia (275 000 volunteers), other countries closely on their heels with hundreds of thousands of volunteers participating. The movement is uniting civic leaders in 94 countries this year by organizing a global World Cleanup 2012 action, consisting of one-day cleanup efforts, taking place in participating countries during 2012.

Good Luck to the Clean up Teams this weekend!

World Cleanup 2012 is supported by Skype, Outfit7, Estonian Air, Carlson Rezidor Hotel Group and Estonian Ministry of the Environment.

Olivier Giron
Lets Do It! Virginia
World Cleanup 2012
E-mail: [email protected]
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